Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
Media.Monks teamed up with Meta on a special Women’s History Month halftime show in the metaverse during halftime of the live virtual reality broadcast of Sunday’s National Basketball Association matchup in which the Philadelphia 76ers visit the Phoenix Suns.
Myla Unique Minor, assistant director of the NBA for Media.Monks, will interview two-time Women’s National Basketball Association champion Renee Montgomery, co-owner of that league’s Atlanta Dream, on a virtual set designed by Media.Monks for Meta’s Horizon Worlds, available exclusively to all viewers watching the game live in Horizon Venues, using Meta Quest headsets.
Montgomery
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