Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
Media Genius is a four-episode event focused on deconstructing the disruptive forces shaping technology, media and culture. Hosted by Randa Stephan, head of brand at Weber Shandwick, the show presents a macro framework of key themes – brought to life by real-world examples and expert guests – to help leaders make sense of daily cultural signals, adapt to survive media disruption and navigate what’s next.
Episode 1: Why Media Genius Matters
On the first episode of Media Genius, Randa is joined by Sarah Kiefer, global director, partner solutions, Spotify to discuss the company’s second annual edition of their “Culture Next Report,” helping brands understand the trends defining Gen Z and Millennials in the audio space.
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