Measuring Social Influence in a Post-Klout Digital World
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Last week, the much-maligned Klout app that infamously attempted to rank our influencer status across all social media channels disappeared from the digital landscape forever. Conspiracy theorists might question the coincidence of closing on May 25th which was also the day that GDPR came into force, but the effects of Klout on our lifestyle are still very much alive.
When Klout first arrived on the scene, the platform proudly incentivized attention-seeking on social media and we all know the mess that created.
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