McKinsey and Company’s Quentin George on the Rise of Retail Media Networks  

How brands can find their footing in the world of first-party data

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

Between the pandemic and privacy concerns, many brands are getting hit with a one-two punch. But with challenges come opportunities, and major retailers, including Amazon, Best Buy, Home Depot, Target, and Walmart, are rolling out new options for data that are safe and secure.  

McKinsey & Company’s Quentin George stopped by Adweek’s Mediaweek to discuss the rise of retail media networks and the opportunity to create more accountable advertising in this new normal.  

Introducing the retail media network 

As brands scramble to find new ways to connect with consumers and earn their trust when it comes to collecting data, we’re seeing a rise in first-party data. 

“Retail media networks are born out of the notion that first-party data is a valuable asset,” George said.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in