MAZ Provides Publishers Big Data Needed to Increase In-App Advertising Sales
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NEW YORK, April 18, 2013 – For the first time, publishers using the MAZ digital publishing platform can see usage data from their app readership, including time spent per page, tap-through rates of links and multimedia and aggregate metrics like total number of app and content sessions.
MAZ, the publishing platform that powers the Forbes iPad app, is rolling out MAZ 3.0, which includes MAZ Stats, an analytics and reporting tool that gives publishers up-to-date insights on key engagement metrics from one easy-to-use dashboard.
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