‘Making the Leap to a Broadcast Model:’ Inside The Independent's TV Ambitions

The publisher's video revenue is already a seven-figure business


The British digital-only news site The Independent is getting into the documentary business.

Over the last few weeks, the publisher has started shopping around two separate six-part documentaries to U.K. agency groups in search of brands to sponsor its shows. One series covers how the global post-pandemic reset impacts individuals’ personal finances, while another is focused on sports. In a year’s time, The Independent plans to have a weekly schedule of films that are brand-sponsored or sold to TV commissioners and streaming platforms.

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