Major Local Publisher GateHouse Media Launches Private Exchange

(PRESS RELEASE) December 08, 2011 — NEW YORK, NY — (Marketwire) — 12/08/11 — GateHouse Media, a leading multi-media company providing news and information to local communities, today launched its private exchange with real-time bidding (RTB). The exchange, which is powered by Casale Media‘s RTB technology and bid management platform, is designed to facilitate buying from select agency trading desks and demand side platforms (DSPs) in order to maximize digital revenue for GateHouse.

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