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The Major League Baseball Players Alumni Association added on-demand athlete marketplace Icon Source to its roster, opening up opportunities for more than 150 former Major League Baseball players to line up endorsement deals, guest appearances, social media campaigns and speaking events.
The Denver-based startup platform enables direct communication between brands and agents or athletes via proprietary artificial intelligence technology and pre-loaded contracts. Over 1,000 athletes from 41 different sports disciplines are currently on board.
Icon Source founder and CEO Chase Garrett told Adweek the platform walks brands through a contract wizard process and builds a legal document, providing protection on both sides, and payments also occur though its platform.
Brands of all sizes can use the Icon Source platform and its mobile application to quickly execute short-term, time-sensitive agreements, and the former players can generate revenue for themselves and keep their names in the conversation.
Garrett said the Icon Source marketplace...