Sports Marketing

Major League Baseball Players Alumni Association Teams Up With Icon Source

The on-demand athlete marketplace enables brands to match up with players, who welcome revenue opportunities

Brands can sort through participating athletes based on genre, interests, likes, location and sport Icon Source

By David Cohen

January 29, 2021

The Major League Baseball Players Alumni Association added on-demand athlete marketplace Icon Source to its roster, opening up opportunities for more than 150 former Major League Baseball players to line up endorsement deals, guest appearances, social media campaigns and speaking events.

David Cohen
@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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