Is It Time to Put Your Magazine Out of Its Misery?

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

Many U.S. magazines are barely keeping their heads above water. And with further advertising declines, more paper price increases, a newsstand system that’s circling the drain and the prospect of huge postal increases, it’s likely to get uglier in Magazine Land.

No doubt we’ll see more titles give up on their magazines and go digital-only. But just because your magazine is swimming in red ink doesn’t mean you should shut it down.

You need to ask a fundamental question — and re-ask it every time the landscape shifts significantly: Would you be more profitable without the magazine than with it?

A financial statement showing that the title is losing money doesn’t tell the full story.

Here

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in