Launches

Magazine Literacy & Kitchen Gallery Team Up to Support Job Training, Homeless, Reading

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By Linda Ruth

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

John Mennell hasn’t been letting the grass grow under his feet. Since I last spoke to him, the founder of The Magazine Publishers Family Literacy Project has moved ahead on lots of fronts. He’s got a cute new video explaining his initiative. He’s working to provide magazines for kids’ organizations, high schools, Native Americans, senior citizens, foster care programs, and job training for the homeless.

And he’s planning to change the world-one magazine and one reader at a time.

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Linda Ruth

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, 'Internet Marketing for Magazine Publishers' ; 'How to Market your Newsstand Magazine'; and 'Secrets of SEO for Publishers' can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

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