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Today, beauty brand L’Oréal and travel site Tripadvisor have teamed up to create a procrastinator’s paradise, making it easier for people to shop for travel essentials for their upcoming trips.
With the campaign, L’Oréal product recommendations appear as native ads when someone uses Tripadvisor’s search and booking function. Clicking on the ad sends people to a L’Oreal branded duty-free shop site, where people can locate their departing airport and select products to pick up the day of the flight.
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