Look Ahead With Outlook 2022

Featuring Baratunde Thurston, Spotify's Taj Alavi and Pepsico's Todd Kaplan and more

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

Back for its second year, Adweek’s Outlook event sought to look ahead at 2022 to predict what was to come in marketing and media. Thought leaders, forecasters and executives came together to discuss emerging platforms, monetization strategies and consumer habits.

Outlook 2022 took place from Jan. 11-13. Check out the gallery below to see if our guests’ predictions came true.

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