LinkedIn Stopped 11.6M Fake Accounts at Registration in the First Half of 2021

97% of those removed from its platform were diagnosed by its automated defenses

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

LinkedIn provided an update Friday on its efforts to keep fake accounts off its platform.

Vice president of trust and safety Paul Rockwell explained in a blog post, “As the professional community where 810 million people come to share and gain expertise, hire, learn new skills and connect to economic opportunity, it’s critical that LinkedIn remains a place for authentic conversations with people you can trust.”

LinkedIn said more than 97% of fake accounts that are removed from its platform are diagnosed by its automated defenses, and 98% of those accounts are restricted proactively before being reported by members.

Specifically, in the platform’s transparency report for the first six months of 2021, it said 11.6



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in