LinkedIn began testing LinkedIn Stories internally in February and officially rolled out the full-screen, ephemeral feature in September, so the next step is under way: Monetization.
The professional network has been beta-testing LinkedIn Stories Ads in a closed beta covering over 600 advertisers and roughly 1,000 campaigns in Europe and Latin America with brands including Bank of New York Mellon, Cadillac, Daimler and WeWork, with plans to make them more widely available next year.
LinkedIn Stories ads are served between member-posted Stories and Stories from pages at the top of the professional network’s mobile application, and brands can target by company, industry, job title and other options, as well as retarget members who watched or viewed their Stories Ads.
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