LinkedIn Beta-Tests LinkedIn Stories Ads

Over 3 million LinkedIn Stories have been posted since the full-screen, ephemeral feature debuted in September

Some 20% of LinkedIn Stories to date came from pages for businesses, nonprofits and other organizations LinkedIn

LinkedIn began testing LinkedIn Stories internally in February and officially rolled out the full-screen, ephemeral feature in September, so the next step is under way: Monetization. David Cohen is editor of Adweek's Social Pro Daily.