Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
LinkedIn this week unveiled a new Company Engagement Report option to better inform brands engaging in business-to-business account-based marketing on its platform.
Principal product manager Jae Oh explained in a blog post, “One of the key strengths of LinkedIn as a b-to-b marketing channel, especially under an ABM framework, is that members are inherently tied to where they work (not to mention their job titles and functions).”
The professional network’s new Company Engagement Report tracks the following metrics for target accounts:
- Total engagement level: The sum of ad engagement, organic engagement and website visits, divided by the number of members targeted and benchmarked across companies marketed to on LinkedIn.
- Members
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in