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LinkedIn this week unveiled a new Company Engagement Report option to better inform brands engaging in business-to-business account-based marketing on its platform.
Principal product manager Jae Oh explained in a blog post, “One of the key strengths of LinkedIn as a b-to-b marketing channel, especially under an ABM framework, is that members are inherently tied to where they work (not to mention their job titles and functions).”
The professional network’s new Company Engagement Report tracks the following metrics for target accounts:
- Total engagement level: The sum of ad engagement, organic engagement and website visits, divided by the number of members targeted and benchmarked across companies marketed to on LinkedIn.
- Members
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