LGBTQ+ Publisher Them Unveils a Brand Refresh Under New Leadership

The title saw ad revenues increase 167% year over year in 2021

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The landscape of queer media has changed significantly in the nearly five years since Them launched, and the publisher aims to reflect that evolution in a brand refresh it unveiled Wednesday morning.

The Condé Nast property, which hired its new editor in chief Sarah Burke from Vice Media in October, announced a suite of updates to the brand, including an aesthetic overhaul, an expansion of its editorial vision and a series of new events and content premieres.



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