Letting the Machines Do the Work: What I’m Eager to Learn at About at the FUSE Media Summit

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

One of my favorite interviews during my time at Publishing Executive was with the then VP of Data for Hearst Corporation Rick McFarland. McFarland likened the work he was doing at Hearst to integrate systems and data throughout the organization to the construction of the US Interstate Highway System, which accelerated speed of communication, connectivity, and commerce throughout the country.

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