Tips From Kyra Media on Conquering TikTok

Co-founder James Cadwallader shares their blueprint

Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25.

James Cadwallader is optimistic about the potential of TikTok, and he’s the first to admit it.

“TikTok is going to eat the entire social media space,” the co-founder and chief creative officer told Adweek in a Tuesday morning session of Social Media Week London. “If you look at what’s going on in Asia on other social media platforms, you realize they’re coming at it from a different lens.”

Cadwallader and his three co-founders launched Kyra Media in 2017 with a broader emphasis on video, originally devoting a portion of their efforts to gaining traction on YouTube.



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