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James Cadwallader is optimistic about the potential of TikTok, and he’s the first to admit it.
“TikTok is going to eat the entire social media space,” the co-founder and chief creative officer told Adweek in a Tuesday morning session of Social Media Week London. “If you look at what’s going on in Asia on other social media platforms, you realize they’re coming at it from a different lens.”
Cadwallader and his three co-founders launched Kyra Media in 2017 with a broader emphasis on video, originally devoting a portion of their efforts to gaining traction on YouTube.