What the Web Does Best

When Doug Harbrecht first signed on as Kiplinger’s new media editorial director, he was faced with a challenge to which many in today’s magazine industry can relate. The challenge was perhaps best summarized by Jann Wenner, Rolling Stone founder, in a recent Wall Street Journal interview: “The trick is to figure out what the Web does better, and let it do that, and then see what the role of the magazine is and what the magazine does better.”

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