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This year Kia’s shying away from the emotional, purpose-driven ads it’s focused on recently in favor of lighthearted content spotlighting its Telluride X-Pro SUV.
“Binky Dad,” created with Kia’s longtime creative agency of record David & Goliath, is the brand’s 14th Super Bowl spot. And it’s relatable, despite the larger-than-life stunts that make up a majority of the scenes.
Set to the tune of Rocky’s theme song, “Gonna Fly Now,” the ad shows new parents checking into a mountain resort with their 1-year-old.
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