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Khartoon Weiss knows there’s a disconnect between advertisers and Gen Z. It’s unavoidable from her perch as head of global agency and accounts at TikTok.
Weiss views her role, which she started in August after a two-year stint at Spotify, like that of a translator between “predominantly 20th-century organizations” and the ultra-young users that dominate the social video app. For the first seven months of her tenure, she worked with brands and agencies to help them understand how their efforts can be “culturally relevant” to an audience that doesn’t care much for tradition.
Weiss
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