Keyword Match: Publishers and SEO, Says Hearst's Dan Roberts

The silent thought in many publishers’ minds when the subject of search engine optimization (SEO) comes up may be “Sounds great — in theory. But how do I do it?” Speaking from experience, Dan Roberts, a senior SEO analyst for Hearst Digital Media of New York, says achieving top rankings involves buy-in by all involved — from the editors to the top brass.

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