Keeping Up With ABM: 14 Tips From the FlipMyFunnel Conference
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I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). I’ve explored ABM before — with interviews here and here, for example. But this event helped me understand how ABM has grown, thrived and settled itself into an established part of modern B2B thinking. Launched three years ago by the digital ad platform company Terminus, #FlipMyFunnel has taken on a life of its own. Here are some of the many ideas I gleaned.
The opening keynoter was Sangram
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