Kaplan: More College Admissions Officers Consider Applicants’ Social Profiles ‘Fair Game’

However, most still opt to bypass that route

58% of admissions officers who check applicants' profiles said their investigations had a negative impact sshepard/iStock

The percentage of college admissions officers who believe that incorporating applicants’ social media pages into their decisions is “fair game” continues to trend upward, reaching 65% in the 2020 survey of over 300 of them from Kaplan, up from 59% in 2019 and 57% in 2018.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.