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How the Journalism Competition and Preservation Act Would Balance Power in the Media Ecosystem

Headshot of Yaron Galai
By Yaron Galai

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

Publishers used to be a de-facto monopoly. They had printing factories, delivery trucks, and a solid infrastructure in place to control the publishing and distribution of news.

But with the shift to online consumption of news content, the monopoly started to morph into a duopoly of Google and Facebook. Users flocked to big tech to consume content, interact with friends, and conduct searches. The duopoly gained the upper hand against publishers, controlling the way content is distributed and monetized, and acting as a messenger between the media and the end-user.

Today,

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Headshot of Yaron Galai

Yaron Galai

Yaron Galai is the Co-Founder and Chief Executive Officer at Outbrain.

Prior to founding Outbrain, Galai was Co-Founder and SVP of Quigo, Inc., a provider of performance-based marketing solutions for advertisers and premium publishers. He served as CEO of the company for three years until Quigo was acquired by AOL in December 2007.

Galai was also Co-Founder and Vice President of Business Development at Ad4ever, a developer of rich-media, web-based advertising technologies, later acquired by Atlas, a division of aQuantive.

Earlier, he was the Founder of NetWorks Web Design, an SEO and Web Design firm. At NetWorks he oversaw the production and search engine optimization of over 30 websites.

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