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Marketing executive Joe Ortiz, the svp and head of marketing and brand for Group Nine Media-owned news site NowThis, is joining Freeform as svp of content marketing, the company said today.
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Ortiz will oversee all creative marketing for Freeform originals and all content marketing efforts across both linear and digital. He will work closely with Freeform president Tara Duncan, who joined the network in June after longtime president Tom Ascheim exited for WarnerMedia in April 2020.
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