Jeep ‘Repurposes’ Mysterious Utah Monolith and Scores a Viral Moment

Automaker's post with agency Highdive, depicting it as a charging station for the hybrid Wrangler, soars on Facebook, Instagram, Twitter

This became the top static social post on Jeep's Facebook channel in less than 24 hours Jeep/Highdive

When a mysterious monolith was spotted in the desert in Utah’s Red Rock Country last month, it sparked intrigue for a lot of people. But for Jeep and agency partner Highdive, it sparked opportunity.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.