Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
When a mysterious monolith was spotted in the desert in Utah’s Red Rock Country last month, it sparked intrigue for a lot of people. But for Jeep and agency partner Highdive, it sparked opportunity.
Jeep and Highdive “repurposed” the mysterious monolith into a charging station for the Jeep Wrangler PHEV (plug-in hybrid electric vehicle), and the organic post took off on the carmaker’s social channels.
At the time of this post, on Facebook, it became the top static social post on the Jeep channel in less than 24 hours, tallying the most Reactions
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in