Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
When a mysterious monolith was spotted in the desert in Utah’s Red Rock Country last month, it sparked intrigue for a lot of people. But for Jeep and agency partner Highdive, it sparked opportunity.
Jeep and Highdive “repurposed” the mysterious monolith into a charging station for the Jeep Wrangler PHEV (plug-in hybrid electric vehicle), and the organic post took off on the carmaker’s social channels.
At the time of this post, on Facebook, it became the top static social post on the Jeep channel in less than 24 hours, tallying the most Reactions
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in