Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Financial services company Square is acquiring a majority stake in music streaming service Tidal. The deal will cost $297 million in stock and cash and is expected to close in the second quarter of 2021.
An unexpected partnership
“Why would a music streaming company and a financial services company join forces?” asked Square CEO Jack Dorsey before firing off a series of tweets explaining the move.
“Making the economy work for artists is similar to what Square has done for sellers,” he tweeted.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in