Jargon alert! How finely tuned is your business development B.S. detector?

The term “Business Development” in our companies has always been an odd area painted with broad strokes that cover many parts of the publishing business. It is, of course, in its simplest basis, about developing new revenue streams where none have existed before. Today for survival, publishers are being forced to make strange and sometimes radical adjustments to their business models and do so without much of a foundation to go on. We are now bridging the old, successful revenue models with the new, not-quite-understood, and different new digital systems of revenue.