Jameson and Pinterest Team Up for an Orange-inal Color Takeover

86% of the platform's users say they use Pinterest for inspiration on what to drink

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Irish whiskey brand Jameson is owning orange, the vibrant Spring color, in Pinterest’s first-ever color takeover partnership.

Starting today, users who search for orange will see Jameson’s content for its new spirit flavor across top orange hits on Pinterest’s page. The break-through ads will appear in searches like orange chicken and orange nails, according to Pinterest.

“We can offer consumers a unique and unconventional way to discover Jameson Orange and celebrate the diversity of Irish whiskey,” said Kelly Suhr, Jameson’s senior brand director at Pernod Ricard in a statement.



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