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Indian audio streaming service JioSaavn has seen tremendous growth in recent years after going beyond its initial Bollywood focus and expanding into original content, but the company says there’s still huge room for expansion.
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Virginia Sharma, vp of brand solutions for Mumbai-based JioSaavn, spoke on Adweek’s Challenger Brands Worldwide virtual stage this week and said that while JioSaavn has grown from 20 million monthly users in 2014 to more than 100 million today, it sees the audio landscape as a place where content creators and advertisers will continue to thrive.
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