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Publishing Executive has an article in this month’s issue about rich media and how publishers are using it in various ways. They asked me to contribute to the story, and one of the questions I was asked pertained to rich media advertising and how publishers’ Web sites can take advantage of this type of creative.
A recent conversation I had with a marketing manager from a large manufacturing company made me realize that companies like the ones I mentioned in the article have a long way to go to reach and educate marketers chomping at the bit to go “beyond the banner.”
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