The Irony of the Hearst-Condé Nast Joint Venture Seeking Smaller Publishers As Clients
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Last month, Condé Nast and Hearst Magazines announced the formation of PubWorx, a joint venture that will manage production, procurement, and circulation management for both publishers, as well as offer services to publishers across the industry. As a former publisher and national distributor and current circulation consultant, I find it amusing that Hearst and Condé Nast propose to sell services to the very publishers they have damaged, knowingly or unknowingly, over the years.
Going back as far as the 1980’s the Hearst Distribution Group (then I.C.D.)
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