Into the Metaverse: Facebook Reality Labs Forms a New Product Team

It will be led by Instagram’s Vishal Shah


Facebook CEO Mark Zuckerberg wasted no time putting his vision of the metaverse onto the fast track.

Casey Newton of The Verge reported last week that Zuckerberg said during a presentation to employees at the end of June that he envisioned Facebook moving beyond connected social applications and hardware and into a “maximalist, interconnected set of experiences” known as the metaverse.

Facebook Reality Labs head Andrew Bosworth used a Facebook post late Monday to introduce the company’s new Metaverse product group, which will be part of his division.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in