The Intersection of Personalization & Privacy: How Publishers Should Communicate with Consumers

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Consumers expect to get whatever they want, whenever they want it, delivered how they want it. You can credit (or blame) Amazon for setting expectations so high, but those same expectations extend to online publishing.

Increasingly, publishers must personalize to thrive — a mission that can be at odds with new privacy mandates.

What Exactly Do Consumers Expect?

Virtually every publisher now promises customized content, but that promise can mean a few different things. On the one hand, it’s a promise to deliver a certain type of content that’s tailored to your reader’s individual interests.

Jeff Kudishevich

Jeff Kudishevich is VP of Publisher Operations at Freestar. He brings systems and process expertise, along with the ability to solidify Freestar’s vendor relationships. Jeff’s team helps support the business and provide Freestar’s publisher clients with great customer service and technology offerings. In two short years, Jeff has grown the 2-person Publisher Operations team to a now 19-person team. A big part of Jeff’s success has revolved around being nimble and adaptive with Freestar’s accelerated success, bringing in top tier talent, and making sure to let that talent shine.

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The Intersection of Personalization & Privacy: How Publishers Should Communicate with Consumers

What Exactly Do Consumers Expect?

Jeff Kudishevich

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What Exactly Do Consumers Expect?

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Jeff Kudishevich