The Intersection of Personalization & Privacy: How Publishers Should Communicate with Consumers


Consumers expect to get whatever they want, whenever they want it, delivered how they want it. You can credit (or blame) Amazon for setting expectations so high, but those same expectations extend to online publishing.

Increasingly, publishers must personalize to thrive — a mission that can be at odds with new privacy mandates.

What Exactly Do Consumers Expect?

Virtually every publisher now promises customized content, but that promise can mean a few different things. On the one hand, it’s a promise to deliver a certain type of content that’s tailored to your reader’s individual interests.

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