The Internet Cookie Is Dead, and Marketers Should Plan for a Content-First World

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Editor’s Note: While this piece was written for marketers, changes in ad buying will have a direct impact on publisher revenue. It’s important for publishers to consider the mentality of marketers as they look to drive media sales in a cookie-less digital landscape.

In an age of increased privacy regulation, data breaches, and brand safety concerns, it doesn’t take much to scare advertisers. Yet the recent news that Google is making changes to how it treats third-party cookies in its Chrome browser had many a marketer shaking in their boots.



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