Online Communities: Open for Discussion

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Though many magazine publishers

now have more than a decade of Web experimentation under their belts, few profess to having found the perfect Web model—and, by and large, view their Web sites as perpetual works in progress.

Different models appear to work for different publishers, often determined by genre and reader demographics. But one common theme seems to be top of mind as publishers set out to enhance their sites: how to build online communities.

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