General

Interactive Media Ad Spend to Total $55 Billion by 2014

publishing-executive-logo
By Publishing Executive Staff

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

Forrester Research projects that interactive media ad spending will reach nearly $55 billion by 2014. The report, “U.S. Interactive Marketing Forecast, 2009–2014,” suggests this growth will be attributed to marketers’ desire for cheaper, more accountable ways to reach customers. The study also predicts more ad dollars will flow from traditional channels to interactive ones.

The full report is available for purchase here.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

publishing-executive-logo

Publishing Executive Staff

Publishing Executive serves as the most reliable resource of insight and analysis on the magazine media industry. We provide the most intelligent coverage of the publishing industry, from strategic management insight and digital publishing innovations to production, marketing, audience development and more. The publication was acquired by Adweek in September 2020.

Recommended articles