Audience Development

Instant Articles Could Provide Instant Opportunity for City & Regional Publishers

Headshot of Ron Matejko
By Ron Matejko

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

Many publishers have April 12th circled on their calendars. Reason being is that day presents the next big opportunities for publishers to expand their brand when Facebook opens its Instant Articles platform to everyone.

Publishers are anxious to get more eyeballs on their content. So, when the social media giant recently announced all publishers will be able to post content natively on Facebook, which now boasts nearly 1.6 billion monthly users, many publishers were salivating at the possible exposure for their brand.

“Do

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Headshot of Ron Matejko

Ron Matejko

Ron Matejko is the President of Phoenix, Ariz.-based MVP Media, an award-winning digital publishing company. Matejko has 16 years of publishing experience in print, Web and mobile and has worked on the staff of two award-winning publications.

MVP Media publishes MVP Magazine, the first interactive sports publication, which won a Bronze 2010 Digital Magazine Award for Best Sports Magazine, besting entrants from 26 countries around the world, and was a finalist for Designer of the Year. MVP Media will launch its own magazines on the iPad in 2011.

MVP Media also helps existing publishers convert their print products into dynamic publications for the web and tablets. Visit the MVP Magazine website at www.mvptoday.com. Contact Ron by e-mail at ron@mvptoday.com, or connect with him on LinkedIn or on Twitter @mvp_media.

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