Instagram’s We Create Initiative Matches 15 Black Creatives, 15 Black-Owned Small Businesses

Support and resources were provided by Facebook Elevate, The Creative Collective NY

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Instagram kicked off on-platform campaign We Create Wednesday, a creative collaboration between 15 Black creative professionals and 15 Black-owned small businesses.

Each creative was tasked with crafting custom Instagram content to address the needs of their small business partner.



Instagram

Support and resources were provided throughout the process by Facebook Elevate and The Creative Collective NY, and the businesses received ad credits from Instagram to run the resulting creative going forward.

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