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Instagram kicked off on-platform campaign We Create Wednesday, a creative collaboration between 15 Black creative professionals and 15 Black-owned small businesses.
Each creative was tasked with crafting custom Instagram content to address the needs of their small business partner.
Support and resources were provided throughout the process by Facebook Elevate and The Creative Collective NY, and the businesses received ad credits from Instagram to run the resulting creative going forward.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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