Instagram’s We Create Initiative Matches 15 Black Creatives, 15 Black-Owned Small Businesses

Support and resources were provided by Facebook Elevate, The Creative Collective NY

Each creative was tasked with crafting custom Instagram content to address the needs of their small business partner Instagram

Instagram kicked off on-platform campaign We Create Wednesday, a creative collaboration between 15 Black creative professionals and 15 Black-owned small businesses. David Cohen is editor of Adweek's Social Pro Daily.