Instagram’s We Create Initiative Matches 15 Black Creatives, 15 Black-Owned Small Businesses

Support and resources were provided by Facebook Elevate, The Creative Collective NY

Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.

Instagram kicked off on-platform campaign We Create Wednesday, a creative collaboration between 15 Black creative professionals and 15 Black-owned small businesses.

Each creative was tasked with crafting custom Instagram content to address the needs of their small business partner.


image
Instagram

Support and resources were provided throughout the process by Facebook Elevate and The Creative Collective NY, and the businesses received ad credits from Instagram to run the resulting creative going forward.

All

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in