Instagram Unveils Several New Features for DMs

Integrations with Amazon Music, Apple Music, Spotify (upcoming) enable music sharing

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

Thursday marked Instagram’s turn to unveil new direct messaging features, following similar moves by Meta corporate siblings Messenger and WhatsApp earlier this week.

The new DM features detailed by Instagram are available in select countries to start, with plane to extend them globally. They are:

  • Music sharing: Integration with Amazon Music and Apple Music, with Spotify to be added soon, enable Instagrammers to share a 30-second preview of a song with friends, who can listen directly via the chat window.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in