Instagram Plans Separate App for Kids Under 13

The Facebook-owned platform introduced several safety features for teens earlier this week

Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.

Facebook confirmed reports that it is exploring a separate Instagram application for kids under the age of 13, the minimum age to use the flagship app.

A spokesperson told Adweek, “Increasingly, kids are asking their parents if they can join apps that help them keep up with their friends. Right now, there aren’t many options for parents, so we’re working on building additional products—like we did with Messenger Kids—that are suitable for kids, managed by parents.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in