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Instagram kicked off its first ever Product Week, introducing new features across feed and Reels.
The “festivities” kick off Tuesday with Collabs, a new way for people to co-author feed posts and Reels, which is being tested by Instagram.
Users can invite other accounts to be collaborators on posts or Reels via the tagging screen. Both accounts will appear in the header on the post or Reel, and the content will be shared with both sets of followers.
The content will also appear on the grids of both profiles, and its comment thread, like count and view count will be shared.
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