Instagram Kicks Off Product Week

New features debut for feed, Reels


Instagram kicked off its first ever Product Week, introducing new features across feed and Reels.

The “festivities” kick off Tuesday with Collabs, a new way for people to co-author feed posts and Reels, which is being tested by Instagram.

Users can invite other accounts to be collaborators on posts or Reels via the tagging screen. Both accounts will appear in the header on the post or Reel, and the content will be shared with both sets of followers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in