Instagram: How to Use the Chill Chat Theme

Users can add a wintery background to conversations

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Instagram released a Chill chat theme that adds a snowy winter background to conversations. Our guide will show you how to use the Chill chat theme in the Instagram mobile application.

Note: These screenshots were captured in the Instagram app on iOS.

Step 1: Open the conversation you want to customize and tap the conversation name at the top of the screen.



Screenshot of an Instagram direct message conversation with a red arrow pointing at the conversation name at the top of the screen

Step 2: Tap “Theme.”



Screenshot of the "Details" screen for an Instagram Direct Message conversation with a red arrow pointing at "Theme"

Step 3: Tap the “Chill” theme. Note: There is no confirmation window.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in