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Instagram features a profile verification system that adds a checkmark icon to profiles used by prominent companies and individuals. This checkmark allows users to safely interact with “real” accounts, rather than potential imposters.
Instagram allows users to request verification for their account if they are a notable public figure or celebrity, or they represent a global brand or other entity. While every user has the ability to request verification, there’s no guarantee that Instagram will actually add the verification checkmark to their account.