Instagram: How to Add a Fundraiser to Your Post

Users can raise money for nonprofits on their feeds

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Instagram allows users to create fundraisers to raise money for nonprofits, with 100% of the money raised going directly to those organizations. Our guide will show you how to create a fundraiser on Instagram.

Note: These screenshots were captured in the Instagram app on iOS.

Step 1: Tap the plus sign at the top of your Instagram home feed and create a normal post using a photo or video.



Screenshot of the Instagram home feed with a red arrow pointing at the plus sign icon at the top of the screen

Step 2: When you get to the details screen (where you can add a caption to your post), tap “Add Fundraiser.”


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